How we can help you become your own boss as a franchisee in the
InsideTrack Almanac family of publications …
• The first step towards your new venture is finding out whether a suitable franchise territory is available for you. If so, you can submit an application for award of a franchise, to be analyzed to determine if you meet the business experience and financial qualifications needed to maintain the high standards of our publication.
• If your application is approved, we will arrange an initial meeting with our management team and legal consultants to help you determine the business form that best suits your operating needs, whether you should be a Sub-Chapter S Corporation, Limited Liability Corporation, Sole Proprietorship, or General/Limited Partnership.
• At this time you will be provided a Franchise Agreement for review and, upon acceptance, we will process the paperwork to get your business organized and the work starts on putting out your first edition.
• Our experienced team will perform a market analysis to help you formulate an advertising rate structure that will make your product both attractive and competitive. So many new business owners underprice themselves … and if you don’t value your own product, then don’t expect others to value it either. On the other hand, the consequences of pricing yourself out of the market are disastrous. This may be one of the most valuable services we provide our Franchisee.
• The money is made in the selling. While advertising sales experience is one of the key factors sought in a Franchisee, even the most seasoned veteran can benefit from the more than 30 years of multi-media advertising sales experience that I am personally ready to share with you, including tips for capitalizing on the unique market niche held by the InsideTrack Almanac through networking, finding prospects and other gems of knowledge. You will also benefit from regional ad placements from the Franchise, and our company’s cross-territory advertising agreements with your neighboring Franchise.
• Once the sales are made, you will benefit from the volume pricing, established business relationships and goodwill that the InsideTrack Almanac has developed for ad and layout graphic artwork, as well as printing company services. By utilizing our select group of artisans for the entire family of publications and following the publishing templates that we provide, your publication also benefits from the high quality standards, and market recognition, that sets the InsideTrack Almanac apart from standard coupon book or travel guide publications. Most importantly you can avoid the pitfalls and hard lessons already learned through our years of experience in the business.
• Once your books arrive, you will benefit from our assistance in establishing a distribution system that caters to the clientele targeted by the InsideTrack Almanac. Our guidance as to billing systems, customer service, and promotional activities will save you headaches from these often overlooked “follow-up” items.
• Finally, the market recognition established by our uniform style and quality is reinforced through editorial content that we provide all publications within our family … the regional stories and down-home reading material that has led to our publication being recognized as a classic example of the American genre of almanacs, continuing in the tradition of Benjamin Franklin.
Every time a new edition of the InsideTrack Almanac hits the stands, we can’t help but be proud. Not only do we feel the pride of ownership, but also the pride of knowing that we have created a magazine that, while profitable, also maintains its integrity and is, in all aspects, a work of art. We look forward to sharing this feeling of pride with you as you join the ranks of American entrepreneurs with a franchise in the InsideTrack Almanac family of publications.
Sincerely,
Kerry Lynn Firth
President and Founder
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